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Marketing... for the sturdy
It can get pretty daunting, trying to market a book in this new techno-battlefield. I recently read a great post by J.S.Watts a very...
Richard Sutton
Feb 27, 20203 min read
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Paying Attention...
Keeping your feet in a squall on the deck of a small boat Like everything in this life, the rules of marketing and design change almost...
Richard Sutton
Jan 8, 20203 min read
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Old Tools
Last year, a writer I know decided to crowd-source fund his latest publishing adventure. He wanted to produce a hardbound book in...
Richard Sutton
Jan 8, 20203 min read
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Everything old is new again!
I’m partly the odd product of trying to maintain a skillset that straddles the world of marketing and advertising design as it was in the...
Richard Sutton
Jan 5, 20205 min read
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Well, you found me...
Good work, I'm pretty sure it wasn't that easy. I've been a commercial graphic designer since the days of marker pens and India ink....
Richard Sutton
Jan 5, 20202 min read
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Bits and Pieces:
I Write for Myself… Right? It’s a statement overheard in variations around literary water coolers: “…writers should write primarily to...
Richard Sutton
Jan 4, 20205 min read
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Budgeting for Graphics Production can be tough if you've never done it before.
For all who may be wondering about budgeting and planning graphics for marketing their work, here is the most comprehensive checklist I...
Richard Sutton
Jan 4, 20201 min read
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Advice for Book Covers
Writers who publish books, can all benefit from learning some of the techniques and talking points in the graphic arts, as they pertain...
Richard Sutton
Jan 4, 20202 min read
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Using a Natural Approach to Cover Design
Warning: In-Depth article about my process A long, long time ago, Leonardo DaVinci was absorbed in a study of proportion in the Natural...
Richard Sutton
Jan 4, 202011 min read
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Working with Bitmap Images
It's not as confusing as it seems... So, should I use that jpeg image or a png? What about the tiff image? What is a gif? It gets a bit...
Richard Sutton
Jan 4, 20204 min read
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